Digital Campus Marketing Coordinator

As digital campus marketing coordinator, I coordinate, approve, and schedule content for the 210 campus digital network displays. The CDN displays include the large screens in various academic buildings, outdoor signs and kiosks, and the displays on the outside of Memorial Stadium. I design static and animated display graphics using Adobe software or Creatopy.

Exterior view of Clemson Memorial Stadium entrance with digital display and fans walking outside.
Announcement showing Clemson research awards increased by 78% with orange paw logo.
Modern university building interior with orange walls and stairs filled with students.
Promotional quote design featuring student testimonial about Clemson University experience.
Aerial view of students forming giant paw print formation on Clemson football field at sunset.
Exterior view of a stadium entrance with digital display screens and concrete architecture against blue sky.
Orientation schedule graphic with QR code and orange wave design elements.
Arena scoreboard display glowing purple in a darkened stadium during an event.
Conference stage setup with Men of Color National Summit branding displayed on large screen.
Orange mobile phone graphic promoting Paw Survey with feedback request and prize opportunity.
Office hours sign for Student Financial Aid with building column design.
Black notification banner announcing Clemson University's official presence on BeReal platform.
Purple banner displaying Clemson University social media handles with orange paw logo.
Directory sign showing office locations on second and third floors with building illustration.
Promotional image announcing Churchill Scholarship winner with QR code on orange and purple background.
Orange wall display showing Watt Family Innovation Center with digital screen showing modern building reflection in water.
Orange and white motivational message about being a Clemson Tiger against stadium background.
Modern campus dining area with wooden ceiling, digital display showing 'Good times ahead' message.
Clemson University's veterans tribute message honoring those who served in the U.S. armed forces.
9/11 memorial tribute with Twin Towers silhouette against purple background.

Clemson University Social Media

As a member of the Clemson University Social Media Team for three years, I have been fortunate to be able to create content for a large brand. I have learned how to curate content for a large brand by creating over 4,000 pieces of content including 500 short-form videos, taking numerous photos and working on new strategies. Visit my Gondola Profile to see all of the content I have created!

The Clemson Tiger mascot carrying shopping bags on a sunny downtown street.
Purple social media milestone card showing 1M followers for Clemson University held up in stadium.
Marketing banner showcasing 2023 Student of the Week program with diverse students on orange background.
Handwritten poem on paper with Clemson paw logo watermark in bottom corner.
Two people snow tubing down a hill in front of a brick church building in winter.
Person in white polo shirt holding a small dog at outdoor event with purple decorations.
Aerial view of Memorial Stadium with students forming '2023' on football field.
Snow-covered Clemson University entrance sign surrounded by winter landscape.
Person holding Clemson pride sticker in front of historic brick building with white columns.
Two people taking selfie at red food truck window while enjoying ice cream.
Black and white image of a tiger mascot statue resting on brick wall.
Hand holding Clemson Tiger Bound acceptance letter against modern campus building at sunset.
Packed football stadium during game showing field formation and crowded stands.
Hand holding decorated dollar bills in front of red brick university building with columns.
Clemson mascot in athletic gear participating in a Turkey Trot running event.

Strategy

Social media strategy is constantly changing as the platforms continue to evolve. To stay up to date and help me make informed strategy decisions, I stay active on social media and read newsletters about the evolution of different platforms. I helped create and implement our social media strategy for Tiktok and Be Real.

Analytics

For both the Campus Digital Network and Clemson social media, I have used analytics to determine the effectiveness of content and used that information to help make strategic decisions.