At TD Garden, I help bring the brand to life through photos, social media content, and digital storytelling. I’m behind the scenes (and sometimes behind the camera), creating engaging visuals, writing emails that actually get opened, and making sure marketing assets get where they need to go. Whether I’m planning a post, crafting a caption, or coordinating across teams, I’m all about keeping things organized, on-brand, and audience-focused. I help run the Facebook, X, Youtube, Instagram and TikTok accounts!
Part of my job is covering concerts, Bruins and Celtics games through the @TDGarden social media channels! I have created over 150 TikTok posts and over 1,000 posts across all other platforms helping drive revenue, ticket sales, and increase brand awareness. I also work with influencers to help create content around various events and other revenue lines within the company.
Part of my job is capturing various types of content at TD Garden events! I have photographed various business lines including food and beverage, retail, events, concerts, and more.
I write copy that is sent to Boston Garden Society Members, TD Garden Insiders and any fan that enters the building for a game or concert. These emails drive significant revenue for the business.